Skip to content

How To Move Technology Rocks Forward

A common pain point for many of our prospective clients is the persistent challenge of technology projects that linger on their to-do lists. These projects often emerge as major rocks, repeatedly surfacing in team objectives and goals throughout the year, yet they remain unaddressed. This is where Swip Systems excels.

Companies running on the Entrepreneurial Operating System (EOS®) have a distinct advantage: their future path is well-charted, with clearly defined goals for the upcoming year, quarter, and month. However, even with this clarity, certain technology projects can become sticking points, hindering progress and focus. At Swip Systems we understand this way of operating. Here’s the process when partnering with companies running on EOS®.  

Understanding Technology Rocks

In the business context, ‘rocks’ (also referred to as boulders, mountains, etc.) are defined as the most critical priorities or objectives set by the leadership for a specific time period, usually a quarter. These are the non-negotiable tasks or projects that are essential for the business’s progress and success. What’s imperative about the rocks is that they need buy-in from the teams of people who have to work to complete them. In the realm of technology, these rocks can take various forms and complexities, each requiring a tailored approach for resolution.

The Types of Technology Rocks


Pebbles are smaller, yet significant tasks that often involve regular maintenance or minor enhancements. When working with clients we’ve found these examples to be common. 

  • Data Integration: Seamlessly integrating data from one system into another to enhance workflow and overall efficiency.
  • Application Tweaking: Minor adjustments to your custom applications to fix bugs and improve performance.
  • UI/UX Updates: Modernizing the look and feel of applications for a better user experience.


Rocks are typically significant projects with a broad impact across teams and/or the company. They require careful planning and execution and from our experience we’ve seen some pebbles listed from above turn into larger rocks as we walk through the process. 

  • Mobile App Development: Adding a mobile app to streamline communication.
  • Software Implementation: Deploying new software in a specific organizational area.
  • Custom Application Upgrades: Enhancing and expanding your custom applications.


Boulders are transformative and large-scale initiatives that often involve an overhaul or modernization in the business’s tech stack. These projects are critical but often require substantial investment of resources. Sometimes the rocks listed above may turn into boulders.

  • System Replacement: Overhauling a core business system or ERP.
  • Software Development: Building custom software to run your business.
  • Application Overhaul: Comprehensive upgrades or redesigns of custom applications.

The Journey from Pebbles to Boulders

It’s not uncommon for small challenges (pebbles) to evolve into larger ones (boulders). Our standard process helps clients identify and address these issues, often uncovering other areas for improvement. This proactive approach helps in building a comprehensive vision for future technology strategies and often makes up a robust 5-year technology plan

Swip’s Methodology in Managing Projects

Navigating the landscape of technological advancements and system improvements can be daunting for any business. This is where Swip Systems steps in with our proven methodology, tailored to meet the unique challenges and goals of each client. Our approach is not just about addressing immediate technological needs; it’s about forming a strategic partnership that aligns with your long-term vision and operational objectives.

In an ever-evolving digital world, it’s crucial to have a partner who not only understands the technical aspects but also grasps the bigger picture of how technology impacts your business. Our team of experts, with their deep industry knowledge, ensure that your technology milestones – whether pebbles, rocks, or boulders – are crossing the finish line.

At Swip Systems, we don’t just solve your immediate technology challenges; we guide you through the entire process from start to finish:

  1. Trailblazing Guidance: We show you the path forward, clarifying the steps needed to tackle your technology rocks.
  2. Expert Training and Instruction: Our team not only implements solutions but also trains your staff, empowering them with new technological skills.
  3. Heavy Lifting: We take the burden off your team by handling the complex aspects of your technology projects.
  4. Continuous Support: Our experts are there to assist and answer questions throughout the project lifecycle.
  5. Comprehensive Approach: We leave no stone unturned, exploring all possible solutions and avoiding potential pitfalls.
  6. Journey to Completion: We see projects through to the end, ensuring daily operations don’t hinder progress.
  7. Post-Project Review: Analyzing completed projects for lessons learned and planning future technology journeys.

Bottom Line…We’re willing to move any pebble, rock or boulder forwardWe are a team of action takers and we enjoy working with other companies and teams with that same, ‘get-it-done’ attitude. With this like-minded spirit, our collaboration isn’t just about ticking boxes; it’s about synergizing our action-oriented approach with our comprehensive expertise. With a team that boasts a diverse skill set, we’re not just equipped to help you achieve your objectives; we’re here to ensure it’s done right from the onset. Our commitment goes beyond just moving rocks; it’s about meticulously uncovering and addressing each aspect of your technological needs. To learn more about our services and process please visit our Services Page.

Contact Us to Learn More

Tom established Swip Systems in 1995 and has been providing business automation, software development, web application, and mobile app solutions ever since. As a business owner himself, he’s aware of the challenges and what’s necessary to stay competitive, which is why he is on a mission to help business owners grow and maintain profitability through technology. Tom is also the founder of Midwest Manufacturing Leaders (MML) and a keynote speaker.

Back To Top